Work

Case Management / Enterprise · 2024-25

Citi Security & Information Service

Transforming UX from a rejected function to a strategic program partner

01

Problem Landscape

  • UX introduced after discovery and planning were completed
  • Business uncertain about UX value and involvement
  • 18-year-old legacy IBM Case Manager platform
  • 4 business units operating with complex, independent workflows
  • Strategic uncertainty around platform modernization approach
02

Future-State Vision

  • Unified case management ecosystem supporting Ethics, Legal, CSIS & Employee Relations
  • Shared workflow model with flexibility for business-specific needs
  • Consistent investigation experience across business units
  • UX embedded in product planning and decision-making
  • Scalable in-house platform strategy for future growth
03

Strategic Approach

  • Reverse-engineered product knowledge from 8+ hours of recordings and policy documentation
  • Created UX foundations: workflows, dependencies, goals, pain points & opportunity areas
  • Developed current-state and future-state service blueprints
  • Unified four distinct investigation models into a scalable operating framework
  • Used vision prototypes to align Business, Product & Engineering on platform direction
  • Led UX strategy, planning, roadmap discussions, and designer onboarding
04

Business Impact

  • Transformed UX from a rejected function to a strategic program partner
  • Earned a leadership role for UX after initial project exclusion
  • Enabled informed build-vs-buy decision making through UX visioning
  • Unified 4 business units under a shared case management framework
  • Accelerated delivery through stronger Design–Engineering collaboration
  • Built and scaled UX capability by onboarding and mentoring additional designers